7 Types Of Google Ads & When You Should Use Them

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Welcome to Des Moines SEO, your go-to source for comprehensive SEO services in the business and consumer services industry. In this guide, we will explore the different types of Google ads and provide expert insights on when to utilize them for optimal marketing campaigns. Whether you're new to online advertising or a seasoned marketer, understanding the various Google ad formats will empower you to make informed decisions for your business.

1. Search Ads

Search ads are one of the most popular forms of online advertising, allowing you to display your ads prominently in search engine results pages. When potential customers search for relevant keywords, your ads will appear above or below the organic search results, providing excellent visibility. This type of ad is effective when you want to reach audiences who are actively searching for products or services like yours. By crafting compelling ad copy and strategically selecting keywords, you can drive targeted traffic to your website and increase conversions.

2. Display Ads

Display ads offer visual and engaging advertisements that appear on various websites within the Google Display Network. With display ads, you can reach a wider audience and raise brand awareness. These ads can be in the form of banners, rich media, or responsive ads, capturing the attention of users browsing websites related to your target audience's interests. Display ads are ideal for businesses that want to generate brand recognition, promote new products, or increase website traffic.

3. Video Ads

Video ads enable businesses to showcase their products or services through engaging video content. These ads appear before, during, or after video content on platforms such as YouTube. Video ads offer a unique opportunity to captivate your audience visually, delivering your brand message effectively. Whether you opt for skippable or non-skippable ads, video ads are a powerful way to generate brand awareness and increase engagement.

4. Shopping Ads

Shopping ads are specifically designed for e-commerce businesses, allowing you to showcase your products directly within search results. These ads display key product information such as price, image, and store name, enticing potential customers to click and make a purchase. By integrating your product feed with Google Merchant Center, you can ensure your inventory is always up to date. Shopping ads are highly effective for businesses looking to increase online sales and drive traffic to their online stores.

5. App Ads

For businesses with apps, app ads are an effective way to promote your mobile applications across various platforms. These ads can appear on Google Play, YouTube, Google Search, and other Google Network sites. By targeting specific audiences and optimizing your ad campaigns, you can increase app downloads, user engagement, and overall app visibility.

6. Call Ads

If your business relies heavily on phone calls, call ads provide a direct and convenient way for potential customers to reach you. These ads, displayed on mobile devices, encourage users to call your business with a single tap on the screen. Call ads are particularly beneficial for service-based businesses, such as plumbers or contractors, as they allow for immediate connection and streamlined customer interaction.

7. Local Ads

Local ads aim to promote businesses targeting specific geographic locations. These ads can be displayed on Google Maps or other Google Network sites, providing relevant information to potential customers nearby. Local ads enable you to highlight your business location, contact details, and customer reviews, increasing foot traffic to your brick-and-mortar establishment. If you have a physical store or provide services within a specific area, utilizing local ads can greatly benefit your business.

In conclusion, understanding the 7 types of Google ads and when to use them is crucial for a successful marketing strategy. As a leading provider of SEO services in the business and consumer services industry, Des Moines SEO is committed to helping businesses optimize their online presence and achieve their marketing goals. By leveraging the right Google ad formats, you can target the right audience, boost brand visibility, and drive conversions. Contact us today to learn more about our SEO services and how we can assist you in harnessing the power of Google ads for your business.

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