Google's 2017 Crack Down on Interstitials and Its Impact on Businesses - Des Moines SEO

Feb 4, 2021
Website Maintenance


As an industry-leading SEO service provider in the Business and Consumer Services sector, Des Moines SEO is committed to ensuring businesses stay informed about the latest updates that influence their online presence. In this article, we delve into Google's 2017 crack down on interstitials and how it affects your website's visibility in search engine rankings.

Understanding Interstitials

An interstitial is a web page that displays before or after the expected content, often in the form of pop-ups, overlays, or full-screen ads. While interstitials may serve various purposes like promoting special offers, gathering email subscriptions, or providing additional information, they can also disrupt user experience and hinder access to desired content.

Google's Rationale

Recognizing the importance of user experience, Google has taken decisive measures to penalize websites that employ intrusive interstitials. With its crack down in 2017, Google aims to prioritize websites that offer high-quality and accessible content, ensuring a positive user experience across all devices. By demoting sites with obstructive interstitials, Google encourages webmasters to adopt more user-friendly alternatives and improve overall website functionality.

Implications for SEO

The crack down on interstitials has significant implications for SEO strategies. Websites utilizing obtrusive interstitials risk a drop in search engine rankings, resulting in reduced organic traffic and potential loss of customers. Therefore, it is crucial for businesses to adapt their web design and user engagement techniques to comply with Google's guidelines and maintain a competitive online presence.

Best Practices

1. Responsive Design

Embracing responsive design is a fundamental step in complying with Google's interstitial policy. Ensure your website is mobile-friendly, with content that adjusts seamlessly across various devices and screen sizes. This approach enhances user experience and encourages longer engagement, ultimately positively impacting your search rankings.

2. Engaging Alternatives

Instead of using disruptive interstitials, explore alternative methods to engage users without obstructing access to desired content. Implement strategies such as prominent on-page call-to-actions, slide-in forms, or overlays that only appear at appropriate times during the user journey. By providing a smooth browsing experience, you can enhance customer satisfaction and boost your website's performance.

3. Penalty-Free Interstitials

While Google discourages the use of intrusive interstitials, certain types are exempt from penalties. Examples include login dialogs, cookie notifications, and age verification pop-ups. It is essential to understand these exceptions and ensure compliance when implementing such interstitials on your website.

4. Offering Value

Focus on creating valuable content that addresses user needs and encourages them to stay on your website. Publishing informative articles, insightful blog posts, and engaging multimedia content not only attracts organic traffic but also keeps visitors engaged, reducing the need for aggressive interstitials.


In the ever-evolving landscape of SEO, staying ahead of the competition requires staying abreast of the latest industry updates. Google's 2017 crack down on interstitials emphasizes the significance of prioritizing user experience. By adopting user-friendly alternatives and nurturing valuable content, businesses in the Business and Consumer Services industry can effectively navigate these changes and maintain their online visibility. Partner with Des Moines SEO today and leverage our expertise to optimize your website for long-term success.

Kaci Hamilton
Great insights on Google's crack down on interstitials! 💡🔍
Oct 4, 2023
Tiffany Deluccia
Understanding the rationale behind Google's decision is crucial for businesses to tailor their digital marketing strategies accordingly. Thanks for the valuable insights!
Aug 11, 2023
Cody Hussey
Insightful and concise article! It's essential for businesses to keep track of Google's algorithm updates for a competitive edge.
Aug 2, 2023
Jeff Hartner
This article thoroughly explains the rationale behind Google's move to crack down on interstitials and offers practical suggestions for businesses to adapt. Informative and insightful!
Jul 13, 2023
Michael Moore
Understanding the reasoning behind Google's actions can help businesses make better-informed decisions regarding their online marketing strategies.
Jul 12, 2023
Martin Flagg
This article provides valuable insights into Google's algorithm updates and their impact on businesses. A must-read for anyone in the industry.
Jul 3, 2023
Virginia Black
The crackdown on interstitials by Google has significant implications for businesses. It's important to be aware of these changes and adapt accordingly.
Apr 19, 2023
Priti Raina
As a business owner, I value the guidance provided in this article to ensure that my online presence is in line with Google's best practices. Thank you!
Mar 22, 2023
I appreciated the clear explanation of Google's crackdown on interstitials. Very informative!
Mar 12, 2023
Kyle Schafroth
As a small business owner, it's crucial to understand how these changes can impact our online presence. Thank you for sharing!
Jan 31, 2023
Aziz Tyuryaev
The article effectively communicates the need for businesses to align with Google's guidelines for a more effective online presence. Kudos to the author!
Nov 23, 2022
Matthew Frome
It's important for businesses to comply with Google's guidelines to ensure a positive user experience. This article sheds light on the impact of interstitials.
Nov 16, 2022
David Pintado
This article emphasizes the importance of prioritizing user experience for businesses aiming to succeed in the digital realm.
Oct 28, 2022
Steven Nolan
👍 I appreciate the detailed breakdown of how Google's crackdown on interstitials impacts businesses. It's a must-read for anyone involved in online marketing.
Sep 21, 2022
Holger Kreth
I didn't realize the significance of interstitials until I read this article. Thanks for helping me understand the impact!
Sep 8, 2022
Cynthia Kwok
The detailed analysis presents a clear picture of how businesses need to adjust their digital marketing tactics in response to Google's crackdown.
Aug 10, 2022
Md Rrazu
The article draws attention to the ever-changing landscape of SEO and the need for businesses to stay adaptable. Thanks for the informative piece!
Aug 10, 2022
Peggy Strauss
The significance of providing a seamless user experience is evident in Google's approach. This article underscores the importance of prioritizing user-centric strategies for businesses.
Jul 13, 2022
Alexander Weiss
Thank you for shedding light on Google's 2017 crackdown and its influence on businesses. The insights offered are invaluable for business owners and marketers alike.
Jun 8, 2022
Chandu Null
Understanding Google's changes is crucial for businesses to adapt their online marketing strategies. Thank you for sharing this information.
May 28, 2022
Ronald Gigler
👏 Such a well-researched and informative article! Kudos to the author for explaining the intricacies of Google's 2017 crackdown on interstitials.
May 28, 2022
Gary Crew
The implications of Google's interstitial crackdown on businesses are clearly outlined in the article, providing a useful roadmap for adaptation. Well done!
May 21, 2022
Cristina Bolis
This article highlights the need for businesses to proactively adapt to Google's updates to maintain their online visibility. Insightful!
Apr 19, 2022
Igor Goldshteyn
The article serves as a reminder for businesses to stay agile and responsive to Google's updates for sustained online visibility. Very insightful!
Apr 14, 2022
Jill Gardner
The impact of interstitial crackdown on businesses has broader implications than one might think. Thanks for shedding light on this!
Mar 29, 2022
Ahmed Shorab
I never knew there was so much to consider when it came to interstitials. Thanks for providing a deeper understanding of the topic!
Mar 12, 2022
Lena Rowe
The practical tips offered in the article will surely help businesses in adapting to Google's interstitial crackdown. Thank you for the useful advice!
Mar 2, 2022
Shawn Chinudomsub
As a business owner, understanding Google's updates is crucial for adapting online marketing efforts. This article provides valuable information on the topic.
Mar 2, 2022
Not Provided
It's interesting to see how Google's algorithm changes affect businesses. Looking forward to more updates on this topic!
Feb 28, 2022
Phillip Penzo
As a marketer, I find this article extremely helpful in guiding businesses toward adapting to Google's algorithm updates.
Feb 6, 2022
Richard Bundey
Adapting to Google's crackdown on interstitials is vital for businesses to maintain their online visibility. Thanks for highlighting this important topic.
Jan 7, 2022
Juan Camara
I'm glad Google is prioritizing user experience. It's a win for both businesses and consumers.
Dec 18, 2021
Laura Hebert
I appreciate the practical advice provided for businesses to navigate the challenges posed by Google's interstitial crackdown.
Nov 7, 2021
Job Machielsen
An interesting and relevant read for businesses looking to optimize their online presence. Well done!
Nov 6, 2021
Michelle Garcia
Great article! It's essential for businesses to understand the impact of Google's crack down on interstitials to maintain a strong online presence.
Oct 10, 2021
John Connelly
I appreciate the insights provided in this article. It's crucial for businesses to stay updated with Google's guidelines for better SEO strategies.
Oct 7, 2021
Thank you for breaking down the technical aspects of Google's interstitial crackdown in a more digestible format. It's helpful for those not familiar with SEO.
Sep 26, 2021
Taras Zlonov
The article brings attention to the evolving landscape of online marketing and the importance of keeping up with Google's changes.
Aug 31, 2021
D.A. Wallach
Google's crackdown on interstitials is a game-changer for businesses. Staying informed about these changes is crucial for maintaining SEO strategies.
Aug 26, 2021
Cindy Elk
🔥 This article provides a comprehensive overview of Google's crackdown on interstitials and its implications for businesses. Well worth the read!
Jun 23, 2021
Philip Rogers
The article provides valuable insights into the importance of adapting online strategies in response to Google's updates.
Jun 10, 2021
Jared Gibson
I've seen the effects of interstitials on user experience firsthand. Google's move is definitely a step in the right direction.
Apr 4, 2021
Allan Smolko
Informative article! It's evident that addressing interstitials is vital for businesses aiming to maintain a strong online presence.
Mar 30, 2021
Daniel Tyree
The impact of Google's 2017 crackdown on interstitials should not be overlooked by businesses. Thank you for addressing this important topic!
Mar 5, 2021
Cynthia Kleinbaum
Great insight! It's important for businesses to stay updated on Google's algorithm changes.
Feb 25, 2021